Posts about Programmatic & ad tech

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  1.    Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive
    Audience measurementChannelsProgrammatic & ad tech

    Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive
    Open to WFA members only

    Discover the WFA Media team unpack the results of the latest Outlook poll of media price inflation forecasts for LATAM in…

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  2.    Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts
    Audience measurementChannelsProgrammatic & ad tech

    Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts
    Open to WFA members only

    Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.

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  3.    ANA’s 2024 programmatic benchmark study: progress but challenges remain
    Programmatic & ad tech

    ANA’s 2024 programmatic benchmark study: progress but challenges remain

    Study results reveal improvements in programmatic ad efficiency and transparency, but highlights the ongoing challenge of ensuring…

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  4.    Knowledge Spotlight – Sponsorship Strategy 101
    Programmatic & ad techAgencies & partnersIntegrated marketingBrand purposeAgency managementCreativityInfluencer marketingMarketing effectivenessMarketing procurementIntegrated marketingMarketing capabilitiesMarketing procurement

    Knowledge Spotlight – Sponsorship Strategy 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

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  5.    WFA Outlook report: Media inflation set to rise in 2025 and 2026
    Audience measurementChannelsProgrammatic & ad tech

    WFA Outlook report: Media inflation set to rise in 2025 and 2026
    Open to WFA members only

    9 out of 10 top global markets expected to see prices rise more than in 2024.

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  6.    Benchmark: Programmatic models
    Programmatic & ad techMarketing procurementMarketing procurement

    Benchmark: Programmatic models

    WFA member benchmark exploring how members are structuring programmatic models

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  7.    Media price inflation falls marginally in WFA Outlook poll of predictions
    Audience measurementChannelsProgrammatic & ad techCross-media measurement

    Media price inflation falls marginally in WFA Outlook poll of predictions

    TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…

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  8.    We’re ready for a return to Reach and Frequency
    Audience measurementChannelsProgrammatic & ad techCross-media measurementMarketing technologyHaloMarketing technology

    We’re ready for a return to Reach and Frequency

    A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…

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  9.    Spotlight: ANA Programmatic Media Supply Chain Study
    Programmatic & ad tech

    Spotlight: ANA Programmatic Media Supply Chain Study

    Hear the authors of the groundbreaking report discuss their findings into the state of programmatic media, with key actions for…

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  10.    Privacy Spotlight: India
    Programmatic & ad techPrivacy & tech

    Privacy Spotlight: India

    An in-depth overview of recent privacy developments in India impacting brand advertisers.

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  11.    Spotlight: An update on Google’s Privacy Sandbox
    Programmatic & ad techPrivacy & tech

    Spotlight: An update on Google’s Privacy Sandbox

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

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  12.    Media Forum Overview - Global Marketer Week Istanbul 2023
    Ad fraudAudience measurementProgrammatic & ad techAgencies & partnersAdvertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerce

    Media Forum Overview - Global Marketer Week Istanbul 2023

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

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